Built forAutomotive
Rev up your social engine—one platform built for automotive scale. From showroom to scroll-feed, Pollen drives social performance for auto brands, distributors, and dealers.
Multi-Location & Brand Control
Manage multiple dealerships, showrooms or auto-brands from a centralized platform. Create workspaces by region or brand, set roles & permissions (brand HQ vs local dealer), enforce compliant branding and approvals, but allow local teams to execute fast.
Campaigns for Model Launches & Inventory-Driven Content
Launch and coordinate assets for vehicle model drops, financing promotions, service campaigns and trade-ins. Use built-in templates and workflows to schedule across multiple platforms (Instagram, TikTok, YouTube), bulk upload media (vehicle shots, 360° tours), and tailor formats per channel.
Social-to-Showroom Analytics & ROI Tracking
Track how social content drives showroom visits and sales. Measure from post → website inventory view → lead form → test drive/showroom visit. Provide dashboards at model, location, campaign level so marketing and sales teams can clearly see what’s working and justify spend.
Inventory-Linked Content & Dynamic Updates
Vehicles move fast—new arrivals, sold units, price changes, special financing. Pollen connects social campaigns to real inventory data so posts stay accurate. Update a model detail or pricing once, and your content pipeline stays synced. No more outdated promos or mismatched specs.
Partner & OEM-Compliant Creative Workflows
Automotive teams deal with strict brand standards and co-op requirements. Pollen helps you manage approved templates, maintain compliance, and streamline OEM asset distribution. Dealers get the flexibility they want; HQ gets the control it needs.
Unified Customer Engagement Across Channels
Potential buyers bounce across Instagram reels, TikTok walkarounds, YouTube reviews, and Messenger DMs. Pollen unifies cross-channel engagement so teams can track conversations, respond quickly, and route hot leads to sales—closing the loop between marketing and the showroom floor.
Ready to fuel your social-to-showroom pipeline?
Request a personalised walkthrough of Pollen with one of our automotive specialists — and see how you could launch your next model, spin up your next campaign, and capture lead metrics in one place.